Get ready for an exciting partnership that's about to rev up the racing world! Arby's, the renowned meat-centric restaurant chain, is joining forces with JR Motorsports for an epic eight-race sponsorship during the 2026 O'Reilly season.
With over 3,500 restaurants globally, Arby's is bringing its unique flavor to the NASCAR O'Reilly Auto Parts Series. This multi-year, multi-faceted partnership will see Arby's as the primary partner for eight races, featuring drivers Carson Kvapil, Sammy Smith, and Justin Allgaier. But here's where it gets controversial... Arby's is also signing a personal service agreement with JRM owner and NASCAR legend Dale Earnhardt Jr.!
"Arby's activation is a game-changer," Earnhardt Jr. enthuses. "We're proud to offer diverse marketing platforms, and I can't wait to see how we grow their business together."
Jeff Baker, Arby's Chief Marketing Officer, adds, "We're excited to partner with JRM and Dirty Mo Media. Arby's is all about delivering high-quality, fast experiences. By joining forces with respected racing organizations, we can connect with NASCAR fans in new, meaningful ways, both on and off the track. Plus, our food is the cherry on top!"
Arby's kicks off its primary partnership with JRM on February 21st at Atlanta Motor Speedway with Kvapil and the No. 1 Chevrolet. They'll be onboard Kvapil's Chevrolets for four events, Smith's No. 8 Chevrolet for three, and Allgaier's No. 7 Chevrolet for one. Mark your calendars for February 21st, 5:00 p.m. ET, when Kvapil and the No. 1 Arby's Chevrolet hit the track on CW, PRN, and SiriusXM NASCAR Radio Channel 90.
And this is the part most people miss... Arby's sponsorship isn't just about the races. It's about connecting with fans and offering unique experiences. So, get ready for some mouth-watering moments and an unforgettable racing season!
What do you think about this partnership? Is it a win-win for both Arby's and JR Motorsports? Share your thoughts in the comments below!
